Professional Summary

Senior integrated marketing leader with 15+ years of experience building brand connections through consumer engagement and loyalty across premium CPG and regulated categories. Deep expertise across paid, owned, and earned ecosystems — leading audience strategy, media investment, CRM, retail, and digital acceleration initiatives to deliver measurable brand and business impact. Recognized for strategic leadership in elevating marketing effectiveness through structured measurement, cross-functional collaboration, and high-performing agency partnerships in complex, matrixed environments.

Work Experience

BRAND MANAGER, MARKETING ACTIVATION ‍ Oct 2024 - Nov 2025‍ ‍

GLANBIA PERFORMANCE NUTRITION | DOWNERS GROVE

Brand: Optimum Nutrition 

Led US consumer strategy for a $645M+ global performance nutrition brand, translating long-term equity objectives into audience-based, occasion led omnichannel campaigns.

  • Developed and executed annual integrated marketing campaigns across paid media, digital, and retail to unlock consumer occasions and drive incremental HHP and repeat purchase. 

  • Managed and optimized a $30M marketing budget to invest across brand and performance channels, balancing proven growth levers with test-and-learn initiatives to maximize ROI and scale.

  • Translated commercial priorities into retail-ready activation programs, integrating McLaren F1 and USA Flag Football partnerships to enhance performance credibility and deliver incremental omni-channel growth.

  • Applied data-driven performance evaluation to optimize programs in-flight and inform future commercial planning; delivered +11% CTR vs benchmark and measurable incremental sales growth.

  • Led end-to-end integrated marketing campaign development — from gathering insights and strategic briefing, through creative development, channel alignment, activation, digital asset execution and post-campaign analysis.

  • Elevated organizational digital marketing capabilities by implementing strategic oversight with structured measurement frameworks and strengthening cross-functional understanding of performance marketing and omnichannel attribution.

  • Directed agency partners across creative, media, social, influencer, and experiential to ensure cohesive brand storytelling and high-performing execution.

MANAGEMENT DIRECTOR (Digital and Paid Media)                             Dec 2022 - May 2024‍ ‍

FCB | CHICAGO

Client Exposure: Barilla Pasta Brands 

Directed integrated digital and shopper media strategy across brand and performance channels for national CPG portfolio.

  • Led audience strategy and investment planning across Video, Programmatic, Paid Social Media, and eCommerce channels, aligning media management mix and KPIs to drive brand growth and commerce performance.

  • Oversaw performance reporting and optimization cycles, leveraging platform analytics and verification tools to improve efficiency, audience quality, and ROI.

  • Translated complex consumer trends and media data into executive-ready strategic recommendations, enabling faster decision-making in evolving market conditions.

  • Drove integrated seasonal and cultural tentpole campaigns, aligning creative, audience targeting, and media activation for cohesive omnichannel execution.

  • Managed multi-million-dollar media budgets, partnering with analytics teams to evaluate impact, identify optimization opportunities, and guide future allocation strategy.

  • Improved operational and financial performance by 30% through enhanced resource management and strategic prioritization.

ACCOUNT DIRECTOR (Retail and Experiential)                         Nov 2021 - Dec 2022‍ ‍

UPSHOT | CHICAGO

Client Exposure : Constellation Brands 

Led integrated retail and experiential initiatives within the highly regulated beverage alcohol category.

  • Served as primary strategic partner to brand and trade marketing teams, aligning retail and brand campaigns to seasonal commercial priorities. 

  • Directed cross-functional development of 9+ annual national tentpole initiatives, ensuring cohesive storytelling across shopper, experiential, and media touchpoints.

  • Ensured brand initiatives met compliance standards while delivering culturally relevant, consumer-first experiences that strengthened engagement and commercial impact.

  • Led and developed cross-functional teams, coaching direct reports and fostering a high-performance culture grounded in accountability and growth.

ACCOUNT DIRECTOR (Digital and E-Commerce)                         Dec 2020 - Nov 2021 ‍ ‍

VMLY&R COMMERCE | CHICAGO

Client Exposure : Molson Coors & Diageo Portfolio

Owned enterprise digital and commerce strategy across major beverage alcohol portfolios.

  • Successfully managed omnichannel eCommerce and digital strategy, integrating UX, media, and retail activations to drive conversion and online customer acquisition.

  • Identified new commerce and digital emerging technologies across retailer platforms to differentiate in competitive, regulated markets.

  • Owned financial management across large-scale accounts, improving profitability by 35% through operational efficiencies and organic growth initiatives.

ACCOUNT SUPERVISOR (Retail and Experiential)                     May 2016 - Nov 2020‍ ‍

UPSHOT | CHICAGO

PREVIOUS TITLE: SR. ACCOUNT MANAGER     

Client Exposure: Constellation Brands and The Fresh Market

Supported integrated national retail strategy and execution through culturally relevant activations tied to key commercial moments.

  • Led go-to-market national retail programs designed to drive awareness, trial, and conversion around key cultural moments.

  • Managed development and execution of high-profile retail activation (Corona Hotline featuring Tony Romo & Corona Premier Clubhouse), increasing purchase intent and strengthening brand authenticity among competitive consumers.

Education

University of Minnesota- Dec 2005         Bachelor of Arts Communication Studies